Arco is extremely proud of its strong workforce, and invests heavily in development, training, and ongoing support to ensure they are engaging effectively with their staff.

Staff at Arco are spread across sites throughout the UK, making internal communications challenging for the marketing team. They needed a solution to highlight staff achievements and to keep employees abreast of current news and innovations in an engaging and visual way. 

Although they utilised an in-house digital app, some areas of the business were unable to access information as they were on-site, often with no WiFi connection.

The brief was to develop an effective in-house magazine to engage with their internal audience through storytelling, news and events. We named the publication ‘People’ magazine, reflecting its core audience. 

We developed the concept for the magazine, flatplanned, designed, and wrote all the content, setting up photoshoots and conducting interviews with staff from all departments within Arco and the senior management team. This was a complex challenge requiring excellent project management and communications skills.

We oversaw the design and print of People Magazine to over 3,000 people across the Arco Group of Companies. Managing print runs, quality, editing and amends as required to keep the standard of the magazine first class. We also promoted the magazine across the group with the help of the marketing team, to ensure maximum sell-in and engagement with the process.

Having had no previous in-house magazine at Arco, ‘People’ was a huge success. It gave a voice to employees who competed to submit the best stories, and we had some fun along the way!

Feedback from across the group was extremely positive, with the Arco management team using the magazine to promote group initiatives and give shareholder information in a fun and easy-to-understand fashion – it’s all about the people!